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More kids today are obese and struggle with weight related issues. According to the Centers for Disease Control and Prevention, 64 percent of Americans are overweight or obese. “The numbers on obesity are staggering. It is clearly time to take action,” Donald J. Palmisano, M.D., AMA President. If childhood obesity goes unchecked it will quickly surpass cancer as our nations number one cause of preventable death.

GOAL is a non-profit organization dedicated to the education and the promotion of nutrition, exercise and fitness to our youth. GOAL believes that we must introduce all kids, non-athletic and athletic alike, to the benefits and rewards of healthy living so that we can instill beneficial life-long exercise and nutritional habits. Through this, GOAL hopes to begin a new trend that will reduce the threat of obesity, not just for this generation, but for all future generations to come.

How does GOAL help thousands of kids each year? GOAL recruits and places life-style mentors with schools in need. GOAL splits the first two years salaries with the school to help off-set the additional costs of setting up the GOAL program, a comprehensive fitness program, for all students. After the initial two years, the school takes over full responsibility for the salary and GOAL is then able to allocate those funds towards placing another life-style mentor in another school.

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